As an Internet Marketer, you may have the required drive, diligence and perseverance to be able to understand how the system works. You may also have all the tools necessary to maintain your online business that could help you earn a fortune. However, all these can prove to be useless if you do not have the world to see your website, online product or service.
It can be quite a challenge to get people to see one’s online business considering the fact that there are thousands of other competitive websites that offer similar services. They are also taking equally effective measures to make sure they stay on top of their competition. So, how do you stand out of the fierce competition and let your potential customer know that you offer outstanding services or products that no one else can.
Here are 8 best ways to drive targeted traffic to your website that would help those who are serious about their online business.
1. Social Media Marketing
Definition of social media has changed drastically in the last few months. Social Media Tools like Pinterest, Twitter, LinkedIn, Google+ have taken over the other popular social media networks that were used only a while ago. Definitely check each of these out as well established marketers and industry experts utilize these tools to make sure they get the word out about their websites.
2. Guest Blogging
Another popular trend that is not going to go away for a while. If you write good articles and know how to use keyword density to your advantage, this is a piece of cake for you. Simply find other blogs in the same niche as yours and provide them with content. You can include couple of your own links within the post or in a resource box at the end of the post. Of course, you will have to make some effort to contact the authors of these blogs and let them know about your expertise.
3. Article Marketing
Still going strong, article marketing is popular way to market your sites free of cost. Writing articles that are rich in keywords your website is about is another effective way to drive targeted traffic. If your articles get picked up and published by many websites, ezines and article directories, you can quickly establish thousands of back links pointing to your website. This is an effective way in promoting a website, because good content that is appreciated by readers will lead them to visit your website out of sheer interest.
4. Forums and online groups
Where are you most likely to find consumers who are looking for a solution to their problem? Most of the people seek like minded community where they can share their problems and find possible solutions. For that reason, forums and online groups are popular places to hangout for most. You can visit the relevant forums or online groups and advertise your website. Make sure to not spam the forums and offer only the relevant solutions, otherwise you risk banning your account.
5. Joint Venture Marketing
Joint venture marketing is getting very popular. This is another effective ways of promoting a product or a service. Having a partner is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time. They can jointly launch new products and spread the word among their respective lists and customers.
6. Create your own Product and join affiliate programs
Create your own product or online service and join affiliate programs. Having affiliates to do the work means allowing them to bring tons of traffic to a website. You can experience skyrocketing sales when your affiliates are doing the work. Both the affiliate and the website owner will benefit from the situation. Make sure that your affiliates get the enough percentage of the profit for all the hard work they put in.
7. Make a list of subscribers
I cannot emphasize enough how important it is to have a list of subscribers that one can refer to every so often. They are your most valued customers for they know the value of your products or services. Autoresponders and personalized newsletters can be used to let them know about your latest products or services. Of course, you have establish yourself as an expert in your niche so that they can trust to buy the products you are offering.
8. Search Engine Optimization
Search Engine Optimization (SEO) has become part and parcel of the online business. You have to rely on search engines to drive free targeted traffic to your website. Your website showing up for the keywords consumers type in the search engines is highly important. People who are searching for those services are your most targeted traffic and you do not want to lose them to your competition. Your website showing up on top of the list will ensure that they come visit you first, before going anywhere else.
There are so many marketing strategies to drive targeted traffic to your websites, however you must figure out which one works the best for you and boosts your conversion at the higher rate. For me, search engine marketing works the best and has been so far the most effective ways to drive traffic to any website.