What is squidoo? Squidoo is an easy to design one page article or lens (as is called in squidoo) that let’s you write article on the area of your expertise. It is a network of user generated lenses that can reflect one’s expertise in certain area, review of products or general views on any topic.

What squidoo does for you? Being a lensmaster, you can write on the topic of your expertise. Squidoo also shares the revenue generated between its content creators, some may also go to charity depending on the settings of the users.

This is how squidoo may help you in your online or offline business.

• Get more traffic to your online business – If you own a website, or online store, you can write lenses about the niche of your online store, and direct visitors to your website. Writing unique and good contents on your lens will reflect you as an expert in that particular area, and your visitors will be tempted to click on your hyperlink provided in your lens to find out more about your other online ventures.
• Sell affiliate products – When you create a lens, you are given the option of choosing their built-in affiliate tools, like Amazon, eBay, iTunes, CafePress etc. If someone buys products from these advertisers using your lens or via your recommended product, you get the straight 50% of the revenue. Or if you advertise other affiliate products on your own website, you can direct your lens viewers to your website and make sales by promoting your products.
• Google Ads on your lens – When you create a lens, relevant google ads are displayed on your lens. All the revenue generated from the clicks on google ads go into a pool, half of which is distributed among the lensmasters depending on the certain criteria setup by the corporation. Your previous and current earnings are displayed on your dashboard so that you can keep track of your royalties.
• Referring a friend – If you think you know someone who is best suited for creating lens, writing about stuff or own a website, you can refer them to squidoo using this referal link. When they become lensmaster using your referal, and make their first $15, you get an extra $5.

You should definitely be a lensmaster if you own a website, a blog, an online store, are an entrepreneur, are passionate about writing, belong to a charity and above all, wish to start earning online.

You can also visit SquidU from time to time where you can learn to make better lenses, tips on how to promote your lenses to the public. You can also get answers to your questions from the seasoned lensmasters here.

Have you used Squidoo? How was your experience?